Skilled speakers are regarded as competent and successful, convincing others with rhetorical skill and achieving their goals – this applies to politicians and managers as well as to teachers, journalists, and scientists. New insights from psychology and neuroscience about how our brain works now complement classical rhetoric. They facilitate effective speaking and confident handling of manipulative rhetoric. Modern rhetoric is a product of many techniques and skills: thorough preparation, effective phrasing, credible body language – and targeted influence on the subconscious of the audience. Classical rhetoric and neurolinguistic methods come together to form a holistic rhetoric matrix. The book contains a wealth of examples, tips, and practical suggestions from preparation to successfully delivering an impactful speech.