How can images be described, analyzed, and interpreted? Marion G. Müller and Stephanie Geise provide a practical introduction to the analysis of visual phenomena using numerous examples from the fields of photojournalism, campaign communication, advertising, online communication, and the visual arts. In a second step, they present specific approaches from visual communication research, which has significantly advanced both theoretically and methodologically as a sub-discipline of media and communication studies in recent years. Includes 100 color illustrations, exercises, and additional material online.