Intercultural action in management, marketing, and personnel development must be learned. The second edition of the volume by Jürgen Bolten addresses current developments in intercultural business communication research that is more focused on sustainable global relationships than on national cultural differences. The theoretical section explains what is meant by communication, culture, and (inter)cultural action. The application-oriented part deals with intercultural organizational theory and personnel development as well as intercultural marketing. Numerous illustrations, exercises, and practical examples ensure an educational and varied reading experience.