Marketing und Strategie im Sport
German, Benedikt Römmelt, Frank Daumann, 2015More than 10 pieces in stock at third-party supplier
Product details
Sports and marketing are two sides of the same coin in elite sports. Moreover, marketing is even an essential part of strategic management in this field. Therefore, the book delves into strategic marketing analysis, planning, and implementation in sports in detail. Each chapter begins with learning objectives and concludes with a review section that includes literature recommendations, a summary, and questions.
Language | German |
Author | Benedikt Römmelt, Frank Daumann |
Year | 2015 |
Number of pages | 206 |
Book cover | Paperback |
Item number | 7061636 |
Publisher | UTB |
Category | Reference books |
Release date | 22.5.2015 |
Language | German |
Author | Benedikt Römmelt, Frank Daumann |
Year | 2015 |
Number of pages | 206 |
Edition | 1 |
Book cover | Paperback |
CO₂ emissions | 0,25 kg |
Climate contribution | EUR 0,12 |
Height | 210 mm |
Width | 150 mm |
Weight | 326 g |
Product Safety |
30-day right of return if unopened
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Source: Galaxus- 40.SCM0,7 %
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