Advantages: Introduction with a focus on management functions, presentation of business management functions in practical contexts, and many questions and exercises that enable independent work.

About the work: This textbook is a basic and comprehensible introduction to business administration. Its special feature is that the business functions are not presented separately. Instead, it is their interrelationships that are significant in practice, such as between organization and strategic management, that are made clear. This is achieved by using the process of creating a business plan as a common basis.

Content: 1. Business plan and business planning 2. Business model, target system, and strategy 3. Analysis of market, customers, and competitors 4. Design of value creation 5. Corporate structure 6. Accounting.