Advantages - Targeted Communication: A book by a leader, written for leaders. - Specific Structure: The book does not attempt to apply change management to all areas of companies but consciously focuses on the transformation of operational business activities in industrial enterprises. - Practical Application: The book serves as a practical guide with a clear approach, providing concrete assistance for leaders in the everyday challenges of change management.

About the Work: Why do many change initiatives fail in companies? How can change management be successfully implemented in practice, especially in the area of operational business activities in industrial companies? The author has experienced successes and failures daily. In this book, he demonstrates, supported by a clear methodology and consistent case studies, how this can be achieved.