About the Work

The companies of the future will adopt a different, creative leadership style, be more flexible, yet organized in a more stable manner, and have discovered the power of co-creating with customers and partners. Based on 1,400 years of corporate history, Dr. Reinhold Rapp and Andreas Gaertner take a look into the year 2050 from the perspective of futurists, consultants, entrepreneurs, and artists. Continuous disruption challenges managers and entrepreneurs to embark on a path of creative redesign. Customers expect solutions that are ten times better than previous offerings. Employees seek meaningful organizations where they can contribute their creativity.

This beautifully illustrated work, which has created a Blue Ocean between management and sketchbook, demonstrates:

• how the creativity of teams can surpass the artificial intelligence of machines across all fields of design,
• how a synergy between sustainable business models and new, still-developing types generates dynamism and substance, and
• how the integration of customers and partners leads to a continuous co-creating process that results in competitive advantages.

Target Audience

A book for anyone looking to create something new and creative within their organizations.