Ogilvy on advertising in the digital age
German, Miles Young, 2019Product details
An impressive introduction to the world of advertising in the digital age. David Ogilvy was a global icon of the advertising industry. The book "Ogilvy on Advertising" by Miles Young, published in 1983, provided essential advice for people in advertising and PR and is considered one of the standard works in the marketing field. The new book "Ogilvy on Advertising in the Digital Age" now addresses the challenges faced by agencies and clients, which can be aptly described with the term "digital." It demonstrates how creativity and effectiveness should respond to the opportunities and offerings of the digital world. "Ogilvy on Advertising in the Digital Age" is based on extensive research, good practices, and covers all topics of contemporary advertising: the brand in social media, all-encompassing creativity, smart content suitable for storytelling, and rules about branding.
topic | Social sciences |
Language | German |
Author | Miles Young |
Year | 2019 |
Number of pages | 300 |
Book cover | Hard cover |
Item number | 7981209 |
Publisher | Vahlen |
Category | Reference books |
Release date | 1.11.2018 |
topic | Social sciences |
Language | German |
Author | Miles Young |
Year | 2019 |
Number of pages | 300 |
Book cover | Hard cover |
Width | 210 mm |
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