Benefits: An entertaining non-fiction book, a well-founded guide. Why finding meaning through companies doesn’t make sense and how one can still find fulfillment at work, even without meaning.

About the work: The world of work is changing, and many people feel challenged, often overwhelmed. They seek meaning and answers to the question: Why? Why do we actually work in a company we don’t really know, for a boss we don’t like, in an economy we no longer understand? Many companies promise their employees a lot of good purpose and noble goals, referred to in modern terms as "Purpose." Wouldn’t you like to work for a company that promotes the belief: "To inspire and nurture the human spirit"? Then you better prepare yourself to stand behind the counter at a coffee shop instead of heroically fighting hunger in Africa. New work concepts that promise meaning through work, with the ubiquitous "Why," promise much but can deliver little. Work becomes a substitute religion; missions, visions, and guiding principles act like modern opium for the working class. Despite new freedoms, dissatisfaction persists, and one continually chases the next, better, and above all, more meaningful job.

Target audience: (Young) professionals, Generation X, Generation Y, ages 29-49. Type: Career-oriented individuals in search of meaning, experiencing a professional midlife crisis, who are also critical of the whole VUCA-agility-purpose rhetoric.