Caution: Reading and working through this book jeopardizes price and displacement competition! Yes, even today, there are promising ways out of price and displacement competition. And the best part: everything you need for this new strategy is already in your company! With this workbook, you can easily and playfully bring it to light - completely without mathematical models and consultant jargon. With Spinnovation, you can uncover knowledge and ideas, intelligently combine them into innovative solutions, and successfully implement the newly developed business model - with the full support and commitment of your employees. To achieve this, in the style of "Hidden Champions," leverage the true drivers of innovation: the needs and pain points of your customers! With Spinnovation, you can achieve even more: a motivation.