"Valentina Seidel. Exchange" is a specialized book that explores the photographic representation of artists and their self-presentation. The author, Valentina Seidel, examines in her project, which began in 2000, the various iconographies that artists use to present themselves to the public. Unlike politicians or managers, who often use artworks as status symbols, Seidel focuses on how artists express their identity and pride in their work through photography. Inspired by earlier experiments, such as those by Bettina Rheims, Seidel invites readers to explore the different approaches and perspectives that artists choose in their self-presentation. The book offers an in-depth analysis and encourages reflection on the role of art in self-representation.