Helen Knauf presents classic media education concepts and encourages a new spirit in media education. Early and appropriate media education is undeniably important in our society. But how do we educate children to be critical and active users? And under what circumstances can this media education succeed? Answers can be found here: Dr. Helen Knauf explains how young children respond to media, introduces theoretical approaches, and evaluates them. Above all, she makes the implementation of projects in practice very concrete with numerous suggestions.