Creativity is highly valued and admired as a trait of outstanding individuals. It is believed that creative individuals effortlessly produce new and extraordinary things due to their talent, as if they are kissed by the muses or driven by mysterious forces. However, modern science offers insights that illuminate the mystery of creativity. The author clearly describes the essential elements of creativity: talent, knowledge, motivation, personality traits, and environmental conditions. Following this, the five phases of the creative process are presented: preparation, incubation, illumination, realization, and verification. From the analysis of creative personalities and processes, implications for their promotion in schools, professions, science, culture, business, and politics are drawn. A well-founded understanding.