To subject certain efforts to the sales success of a system, the sales controlling guide presents measurable key factors that allow you to monitor sales activities. You will learn the methods and techniques for managing sales activities and ensuring profitability in sales areas, products, and customers. With this controlling book, you benefit from the content of successful management training and implementation consulting from renowned companies. Gain targeted insights for optimizing sales. The author uses a generally understandable language to clearly illustrate complex issues.