Clearly structured, written in an understandable manner, and practice-oriented, this book demonstrates how non-profit organizations (NPOs) can successfully persuade politics, the public, and their members through professional association work. But how do you measure the success of an NPO? What could be the success factors for an association, a chamber, or a club? What characterizes an association that is competitive and remains so, regardless of how turbulent the environment becomes? This book provides well-founded answers and a wealth of suggestions and ideas for successful association management. Additionally, interested parties as well as full-time and volunteer actors from associations, chambers, or clubs will receive information about what distinguishes non-profit organizations and the challenges they need to overcome.