Consumer policy is more necessary than ever due to the globalization and digitalization of our consumption and living environment. Both governmental and non-governmental consumer work are seeking new institutional pathways. As a result, various bachelor's and master's degree programs, as well as professional fields, have emerged that address consumer policy issues. Through numerous easily understandable case studies and applications, the textbook provides a systematic overview of the theory and practice of consumer policy. This allows students and practitioners to gradually gain a clear understanding of the entire field of consumer policy.