We are fed up! Beef soup without beef, strawberry yogurt that pretends to contain strawberries, alpine milk from Schleswig-Holstein, or farm chickens from poultry factories - the food industry deceives and tricks with misleading product information. This guide clarifies: it reveals the tricks and tactics, helps you recognize them, and empowers you to defend against them. How does food deception work? Which cases are particularly egregious? How can you identify label fraud? How can you specifically protect yourself? New in the third edition: the topic of animal welfare - how product claims like "animal-friendly" or "species-appropriate" are used to trick and deceive. The great success of the portal lebensmittelklarheit.de shows: the uncertainty is high and the demand for information is significant. Here you will learn how to recognize the food lies of the food industry.