The book shows how to integrate communication and public relations into your club and how to deal successfully with the media. The author gives a comprehensive overview of the possibilities of public relations and press work and answers all questions about professional association marketing. With information, tips and suggestions for all those who want to make their association and their commitment "known in town". contents: Press and public relations work Organising events and campaigns Creative advertising Association newspaper Advertising and dealing with sponsors How to obtain public funding Association financing Working aids online: Sample templates Forms Checklists.