The new standard work on negotiation! A practical guide for anyone who wants to achieve their goals in everyday situations as well as in difficult conversations and important negotiations. Gabriele Kaspar, an established seminar expert and coach, encourages readers to test their limits more productively, act more flexibly, and demand more. She demonstrates how to remain authentic, gain respect, and still maintain likability. With intelligent assertiveness, readers will learn to develop confidence in their negotiation skills. Gabriele Kaspar opens the perspective on how to successfully combine firmness and fairness, how to prepare thoroughly for important negotiations, how to reflect on, organize, and change personal strategies and tactics, and how to motivate the conversation partner to cooperate.