Wulf D. von Lucius presents all areas of responsibility and fields of activity in book and magazine publishing. The fundamentals, functions, and interplay of program work, production and calculation, advertising, distribution, and press and public relations are explained from a business and market-oriented perspective. Separate chapters address internal organization and project management, magazines and advertising business, legal foundations, as well as the institutional and economic framework conditions of publishing work. A special focus in the third edition is on the area of "Electronic Publishing," which has been developed with Matthias Ulmer and Hans Huck as co-authors, both recognized experts in the field. Never before has there been such a clear, concise, and well-founded introduction and overview of the entire publishing industry.