Target audience: pet owners. What do you advise your regular customer when their dog refuses to eat? Why has Struppi's coat become so dull and lifeless lately? And how do you get a cat to eat the worm paste? Many pet owners initially inquire at the pharmacy when it comes to the well-being of their beloved animals. Prepare yourself for their concerns - with answers to 66 common questions, an experienced veterinary pharmacist shows you how to address them. The market for pet health has been steadily growing for years. With manageable effort, occupy a niche to retain old customers and attract new ones.