A success-oriented e-business concept should always be aligned with the last link in the value chain. To make this process customer-oriented, marketing specifically tailored to the requirements of e-business is necessary. This concretely means: transparent and timely flow of information, convenient and quick satisfaction of customer needs, as well as optimization potentials and cost reduction within e-business companies. The aim of the book is to explore these aspects from the perspective of sustainable success and to demonstrate how traditional marketing tools can also be applied in e-marketing under e-business considerations.