The list of innovative IT concepts for increasing efficiency in companies of all sizes is dynamic and complex: crowdsourcing, outsourcing, offshoring, cloud computing, big data, business analytics, open innovation, and e-commerce are just a few examples. Almost quarterly, new buzzwords shape the solution portfolio of the information and communication industry. Seventeen managers share their experiences with software-based services. The introduction of innovative solutions can make business processes more efficient and contribute sustainably to success. However, one is not always prepared for the challenges and peculiarities that innovative solutions can bring in practice. Expert advice provides clarity on which approaches are worth a deeper exploration.