To effectively utilize the possibilities of rheology in industrial practice, a solid theoretical foundation as well as a practical understanding of material characterization experiments is essential. This is precisely where Thomas Mezger's standard work comes in, now in its fifth edition: the new, revised edition has been supplemented with numerous practical examples and provides both beginners and advanced users with a wealth of practical applications of rheology. An updated overview of relevant standards and a new chapter on powder rheology complete this accessible textbook.