What good is the new Powerbook if you can't convincingly convey your ideas in a meeting? What’s the point of having Copic markers in the season's dream colors if you can't quickly sketch out your "movie in your head" for your audience? Scribbles and layouts speak louder than a thousand words. They provide the ideal basis for discussion with the client and help pave the way to the top idea. Sounds difficult? Not with Gregor Krisztian and Nesrin Schlempp-Ülker. This edition includes current examples from teaching and practice, illustrative step-by-step examples, 60 further reading recommendations, color codes for quick practice, and the most common mistakes along with valuable tips on how to avoid them. Refill your Copics, treat yourself to a few new ones, and get ready for a jealous Mac!.