How does one transition from a Hidden Champion to a Brand Champion, and why should one even want to do that? In times when the royal discipline of brand building and brand management is in a deep slumber among German SMEs, it is high time to bring the topics of Brand and Hidden together and finally awaken the champions. Join the two authors, Dr. Michael Seibold and Stefan Sell, on an engaging journey to the potential peaks of branding in the industry. Learn quickly and vividly from practical examples about the heights to be climbed and the pitfalls to watch out for if you want to secure your growth as a Hidden Champion sustainably and internationally.