Christian Mattke presents the life and work of Albert Oeckl in its various facets and examines his contribution to the development of German public relations in both theory and practice. This includes Oeckl's professional activities as a practitioner, as well as his roles as a representative of associations, lecturer, and university professor, along with his contributions to the theoretical foundations of public relations in Germany. The focus is on investigating the organizational and political conditions under which Oeckl gathered relevant professional experience before 1945, which served as the basis for his post-war career in the field of public relations. Based on this, Albert Oeckl's contributions to the establishment of public relations after 1945 are characterized by highlighting his main achievements for the theory and practice of German public relations.