The author's analysis of the coaching phenomenon and the resulting design recommendations for coaching provide an opportunity for some fundamental considerations. Both the key terms and the approach used within the framework of the theory applied here are generally not easy to grasp outside of their immediate context of use. Furthermore, the research method employed in this work is largely unknown in conventional empirical social science research. The non-classical, synergetic theory of information applied in this analysis of coaching is based on essential statements from quantum theory (or its abstract reconstruction), synergetics, and information theory. The mere mention of quantum theory in the context of a social science analysis is noteworthy.