The contributions gathered in this volume illustrate that markets, organizations, and other economic institutions are discursively created, stabilized, or even changed. This pertains to work and workers, consumption and consumers, goods and services, as well as their production, evaluation, and marketing, and ultimately also to economic developments such as the current financial crisis or the increasing economization of many areas, e.g., the creative economy or science. This broad range of topics is examined through theoretically and methodologically diverse approaches in discourse research.