The textbook situates PR as a field of teaching and research from a primarily communication science perspective. The aim is to familiarize readers with the central concepts, theories, and models of PR, as well as the current state of scientific reflection. In addition to engaging with various disciplinary perspectives, theoretical approaches, and models, specific areas of activity, work fields, and tools, as well as the conception of strategic PR, are examined in detail. The volume brings together PR-relevant knowledge and clarifies key terms and concepts in PR research. Through compact reading sections, selected excerpts from relevant standard works, and practical case studies, students are provided with an easier entry into the communication science discourse on PR.