Regional identities and local orientations are increasingly the subject of scientific, journalistic, and political discourse. In addition to geography and folklore, sociology and psychology are also increasingly engaging with this thematic field. Discussions about home are becoming more prominent in the press and literature, as the right to home is being questioned in light of rising demands for flexibility and mobility. Feelings of home and regional identities are coming back into focus, on one hand as anchors of stability and identification in a globalized world, and on the other hand as a hindrance to modernity when workers, out of love for their homeland, avoid relocating to job opportunities. The thesis is being put forward that through individualization, increased mobility, global mass communication media, and internet contacts, a V.