The authors examine the persuasive use of neologisms within the theme of the 'Libya War' by contrasting different newspaper genres (Bild and Süddeutsche Zeitung) in terms of form and distribution. They demonstrate that both newspapers use expressive and persuasive neologisms in surprisingly similar ways. This convergence of newspaper genres can be explained, among other factors, by market economics, as electronic media increasingly challenge traditional print representatives. However, what is particularly striking about this development is that these non-neutral neologisms are found not only in their immediate context, the primarily opinion-expressing texts, but also in primarily informative texts. This finding leads to another conclusion: there is a blending of text classes that makes a clear distinction between opinion articles and informational articles impossible.