Everyone talks about learning. Learning is important. It is increasingly seen as a potential and key qualification for personal and professional success. The paper emphasizes the significance attributed to targeted learning stimuli and aims to raise awareness of this. Many still believe that learning how to learn is essentially about memorization and is completed after school. This is a major misconception! Rather, learning must be viewed as a complex process that is lifelong and influenced by various factors. Those who understand these mechanisms can take timely action, seize the initiative, and limit harmful influences. Teachers, lecturers, and adult educators receive inspiration from the diverse examples, projects, and materials that they can adapt to their target groups. Their teaching becomes more varied, challenging, and differentiated.