The first volume of the four-part textbook introduces the study content and offerings of a media management program. Additionally, it outlines the potential applications for graduates of such programs. It provides fundamental information on the methodology and techniques of media studies. Other focal points include the areas of journalism, public relations, and media law. It explains and presents the basics of journalism, research opportunities in online media, editorial management techniques, fundamentals of media research and statistics, components of communication science, as well as graphic design. The media law section focuses on all relevant legal areas, from an introduction to general media law to broadcasting and press law, the law of new media, and labor and copyright law.