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Organisationskommunikation und Public Relations

German, 2013
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Product details

This book discusses a central theme for communication science and organizational research: the relationship between concepts of organizational communication and public relations. Public relations is typically understood as a specific form or function of an organization's communication. Nevertheless, PR practice and even PR research can be conducted without an explicit reference to theories and concepts of the organization. Critics point out this neglect of the organization, its structures, internal processes, and informal communications. This anthology fills this gap by revealing the development lines of PR theories and organizational communication, presenting new approaches to combine both directions, and introducing fields of investigation as well as empirical approaches to the internal communication of organizations.

Key specifications

topic
Social sciences
Language
German
Year
2013
Number of pages
328
Book cover
Paperback

General information

Item number
7969669
Publisher
VS
Category
Reference books
Release date
20.3.2013

Book properties

topic
Social sciences
Language
German
Year
2013
Number of pages
328
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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30-day right of return if unopened
24 Months statutory warranty
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