The volume traces the transformation of the political in a society shaped by marketization processes and consumer culture. It analyzes how modern consumption has become the subject of politicization processes, whether through proposals for alternative economic systems, in everyday practices of politics with the shopping cart, or in the subtle forms of modern governance. Of particular interest is the question of when the politicization of consumption shifts into political consumption: the ongoing appropriation of the political aesthetics of newer forms of protest by advertising, as well as their critical commentary in modern art, highlight the risk of reducing political engagement to lifestyle politics that aligns the political solely with expressive value issues. Against this backdrop, political and movement forms that draw on...