Theorien der Mediennutzung
German, Wolfgang Schweiger, 2007More than 10 pieces in stock at supplier
Product details
In communication science, interest is growing in the question of why people use mass media and how they interact with it. While early media usage research was criticized for lacking theory, there are now numerous approaches and theories available. However, there is still no comprehensive overview. This volume aims to address this gap. In four sections, it (1) provides a systematic and historical overview of media usage research and its contextual factors, explains (2) the key theories of general media usage, examines (3) specific media selection and reception processes, and finally presents (4) media usage in a social context.
topic | Social sciences |
Language | German |
Author | Wolfgang Schweiger |
Year | 2007 |
Number of pages | 397 |
Book cover | Paperback |
Item number | 7091789 |
Publisher | VS |
Category | Reference books |
Release date | 21.12.2017 |
topic | Social sciences |
Language | German |
Author | Wolfgang Schweiger |
Year | 2007 |
Number of pages | 397 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
Compare products
Goes with
Reviews & Ratings
Statutory warranty score
How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?
Source: Galaxus- VSNot enough data
- 1.Anaconda0 %
- 1.Ariston0 %
- 1.Avery Publishing Group0 %
- 1.Beltz0 %
Statutory warranty case duration
How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?
Source: Galaxus- VSNot enough data
- An der RuhrNot enough data
- AnacondaNot enough data
- AristonNot enough data
- Avery Publishing GroupNot enough data
Unfortunately, we don't have enough data for this category yet.
Return rate
How often is a product of this brand in the «Reference books» category returned?
Source: Galaxus- VSNot enough data
- 1.Avery Publishing Group0 %
- 1.Beltz0 %
- 1.Hachette0 %
- 1.Hanser0 %