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Theorien der Mediennutzung

German, Wolfgang Schweiger, 2007
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Product details

In communication science, interest is growing in the question of why people use mass media and how they interact with it. While early media usage research was criticized for lacking theory, there are now numerous approaches and theories available. However, there is still no comprehensive overview. This volume aims to address this gap. In four sections, it (1) provides a systematic and historical overview of media usage research and its contextual factors, explains (2) the key theories of general media usage, examines (3) specific media selection and reception processes, and finally presents (4) media usage in a social context.

Key specifications

topic
Social sciences
Language
German
Author
Wolfgang Schweiger
Year
2007
Number of pages
397
Book cover
Paperback

General information

Item number
7091789
Publisher
VS
Category
Reference books
Release date
21.12.2017

Book properties

topic
Social sciences
Language
German
Author
Wolfgang Schweiger
Year
2007
Number of pages
397
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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