How can insights from business ethics be applied to the cultural sector? In addition to presenting, exploring, and synthesizing previously disconnected research findings from business ethics, cultural studies, and cultural management, Daniel Ris establishes practical relevance through interviews with ten key theater leaders from the German-speaking world. He investigates the extent to which concepts of systematic business ethical action are pursued and derives concrete perspectives for a values-oriented transformation in theater operations using tools from both scientific and applied business ethics.