"Get rid of junk," "Lidl is not too cheap," "With speed into poverty": Political protest actors are increasingly appealing to the power of politicized consumers through online campaigns. Violations by well-known brand companies are scandalized, and the economic actions of companies and consumers are charged with moral and political significance. In the internet-based critical corporate protest, a variety of innovative, non-institutionalized forms of political participation emerge, where the boundaries between public and private spheres as well as between collective and individualized actions blur. New interpretive patterns of a value-oriented 'lifestyle politics' with the shopping cart are articulated in current forms of online-mediated mobilization and networking of political protests. The volume presents a comprehensive study of critical corporate protests.