The insurance industry is facing immense challenges: With advancing digitalization, increasing regulation, and persistently low interest rates, insurance companies are still struggling significantly. Innovations are often not seen as opportunities but rather as attacks on the existing framework. Many companies in the insurance sector find themselves in an unprecedented race against startups and InsurTechs. However, only those who can actively involve customers, partners, and employees in the digital transformation will win this race. Amid all the digital challenges that the insurance industry will face in the coming years, the focus must be on putting people at the center. Only in this way can the trust of customers and employees be renewed and maintained in this dynamic environment.