Advertising has established itself as a mass media practice in Germany since the mid-19th century. Particularly literary texts of the classical modern period respond to the increasingly textual and illustrated world. They utilize the commercial world of goods for their own aesthetic processes, often through repurposing, decontextualization, and recontextualization. For instance, Alfred Döblin incorporates slogans, advertisements, and headlines in his novel "Berlin Alexanderplatz." Why does literature even take an interest in advertising, a commercial and seemingly art-remote mass medium? Wegmann explores this overarching cultural-historical question in his work. He does not limit himself to a motif-based investigation but operates with the theoretical construction of the literary field, which allows for a comprehensive view of the entire literary system.