Why do media agencies love to deliver ideas? How do television producers sell us short - and why does even an old-fashioned institution like the church suddenly fall for the blabber of pretentious PR agencies? To answer all this, Andreas Hock delves even deeper into linguistic abysses. This has resulted in the perfect book for anyone who is tired of calling hotlines, being addressed informally when ordering coffee, and dealing with hate speech from the internet! About half of all languages spoken worldwide are at risk of disappearing. Fortunately, we are not yet at that point, but we should make a greater effort to protect the language of poets and thinkers - if only for principle's sake.