Motivation - an omnipresent concept. Whether it’s about success in a career, sticking to the next diet, or keeping good New Year's resolutions - motivation seems to be the key to success everywhere. But every person is different; everyone has an individual way of approaching and completing tasks. There are many different personality traits and various behavioral preferences. So what happens when motivation meets behavioral preferences? How do we decide what to do and how to act? What role does our own perspective play, and what can motivation achieve? This book explores these questions in an engaging manner. You will get to know yourself better, understand your environment more deeply, and by the end of the book, you will know why some people can buy a few pairs of pants and two pairs of shoes in five minutes, while others take a long time to consider each piece of clothing.