To build and expand the success of young growth companies and to ensure successful corporate development, systematic marketing management is required. In this context, advertising management can also help reduce competitive disadvantages if it meets the specific requirements and needs of young growth companies. Anne Caroline Wolff examines the impact of advertising management functions, such as planning and control, on the success of young growth companies, as well as the influence of corporate development on these success relationships. In a large-scale empirical analysis, she investigates the causal relationships between advertising management aspects (e.g., strategic orientation of planning, target group and budget determination, control methods) and corporate success using Partial Least Squares. The author...