Scientists and practitioners generally agree that competitive advantages lead to above-average business success. The goal is therefore to identify the unique selling propositions in competition that are crucial for success. However, studies have so far led to numerous divergent conclusions and little reliable knowledge. Sebastian Träger presents an overview of the current findings in strategic management and questions their respective contributions to success. He categorizes these theoretically and develops a valid theory of business success. Through simple logical and linguistic experiments, he demonstrates that the assumed automatism between competitive advantage and business success is not accurate in this form. The (success) myth, i.e., the established.