International marketing is a significant challenge for globally operating corporations and increasingly for small and medium-sized enterprises as well. The various characteristics of international market engagement require special methods and tools to address the high complexity and interconnectivity between countries. This book provides a concise introduction to the topic and explains the essential tasks in this area. Additionally, it offers practical solutions for the international marketing of products in both B2B and B2C businesses. Compared to well-known textbooks, "International Marketing" offers significantly more practical relevance, while also uncovering the unique aspects of the international market in contrast to practice-oriented marketing books. It provides students with an overview of connections and fundamental theoretical approaches.