Big Data is the mega phenomenon that is massively changing not only the media world but the entire economy. Digitalization will completely reshape all markets and our living environments. But what does this mean for our everyday lives, our culture, our lifestyles? What will our lives look like with the growing flood of data? How will we watch movies, read, shop, live in partnerships, reside, work, be mobile, and entertain ourselves? More and more groundbreaking innovations are emerging: In China, there are already 570 million people without a bank account - their smartphone is their account. 3D printers, which we considered science fiction until recently, are already being used by high-tech companies like EADS to produce more efficiently. Research laboratories are working on tissue printers that may soon put an end to the criminal developments in organ trafficking.