Creative project work is being discussed as a future model of the working world: flexible, innovative, team-based, and fulfilling. However, it is still largely accompanied by precariousness and increasing injustice. Lisa Basten raises the question of the relationship between the self-understanding as a 'creative' and the acceptance of working conditions beyond established standards. Embedded in the discussion of creativity as a societal value and an economic factor, the focus is placed on the employees, particularly those in film and television. Their reality is examined closely: from fees to the role of broadcasting institutions, to copyright and unions. Understanding the self-perception of creatives can serve as a foundation for functioning forms of self-determined work beyond the standard employment relationship - for future models indeed.