Anyone who wants to enhance the understanding of their scientific work, their field, and scientific thinking must not only be able to write; they must also do it. Jutta von Campenhausen demonstrates why it is insufficient to leave science communication to press officers and public relations professionals. Through numerous examples, she illustrates how and where writing for laypeople is meaningful. Scientists who can effectively and credibly discuss their work and publish in newspapers, magazines, and online not only reach skeptical laypeople but also their peers, thereby demonstrably advancing their careers.