Home magazines showcase ideal living spaces, furniture, and items page by page. They provide decorating tips and offer guidance on supposedly proper living. Living is presented as something that can be learned and continuously optimized, while also being viewed as part of social and political processes and attributions. This volume examines magazines as discourse and display formations. Historical and contemporary magazines, journals, and media networks with a focus on living practices are central, characterized by their serial, didactically oriented aesthetics. Through specific display strategies, readers are addressed as socially and politically active, gendered, and consuming subjects in their living styles and are encouraged to take action.